Lover Winter Tours. Farewell Superficial.

Love Winter Tours by OLAY Van branded Deep Nourishing Body Wash.

We create a love van for our target segment, to exhange their old body wash product to new

Olay Deep Nourishing Body Wash. The activation expanded on social media interaction throughout

the winter campaign "FAREWELL SUPERFICIAL".

To build emotional resonance with our consumer, encourage them to accurately capture their needs,

thus enhancing the goodwill of OLAY and reputation among this group.

Admango China : http://www.admangochina.com/2013/12/131223olay/

Agency : Leo Burnett Group Creative :

Graeme Brimmer, Ray, Pan Wang, Alex Lo Client :

Olay China