HSBC Summer Thrills 夏日起哄!

In summer, there are sea of offers in credit card market. We believe not the size of the offers,

but how it make people feels!

So we created The Redhot "Summer Thrills". An integrated campigns to deliver the thrills across the city.

We produce 11 videos to catch the consumer through TVC and online media. Designed to be viewed

on-the-go, the videos captured the exciting moments when consumers discovered new products or

experiences at one of our partner merchants .

In 3 months, over 1,000,000 online views has been achived.

Campaign :

HSBC Redhot Summer Thrills

Agency :

JWT HK

Creative :

Pan Wang, Jann Yu

Director & Production :

Man Chung @Film Factory