HSBC Have A Little Escapes! 生活小出走
To drive consumer to go “Getaway Playlist” in a compelling stunts to amplify the
“Have a little escapes” spirit to catch the consumer's attention and engage their heads
and hearts by being a sharable case in positive emotion : SURPRISE , HILARITY, HAPPINESS.
We borrow one of the HK symbolic icon - Red Mini-Bus, a experimental test for the public
that showing a variety of special destination to enjoy the free HSBC offer.
Moreover, we also create the "Playlist" mini-site and "TGIF" gif banner, content feed
at social platform for the HSBC consumer to enjoy the credit card offer.
My Little Escape Case Video :
Campaign Site :
Creative Agency :
JWT HK
ECD : Simon Welsh Creative :
Pan Wang and Jann You
Client :
HSBC