HSBC X Apple Pay Launch : Seize the Moment!

Seize every moment, alone or with others, in different situations, to attain a fulfilling and rewarding lifestyle.

The Idea : Seize the Moment! In Hong Kong, it is fairly common to pay with cash, or using octopus card,

credit cards for easier on public transport, convince, retail stores and online shopping.

Despite the growing importance of plastic money.

The importance of online and mobile bankings are taking on an even more important role.

HSBC Credit Cards To launch with a Big Bang to create Tom Awareness,

which will brings its Hong Kong customers Apple Pay, which transforms mobile payments with an

EASY, SECURE and PRIVATE WAY to pay that’s fast and convenient for Visa and Master Card cardholders.

Put the spotlight on HSBC & our customers, not AppleInstead of “HSBC brings our customers Apple Pay”,

it should be : “HSBC Cards unleash the full potential of Apple Pay.

For our customers, we redefine convenience and enable new possibilities”Lead by doing what we always have:

Put Customers First Instead of chanting “we are the first, we are the leader”,

we focus on how we can contribute to the greater purpose of supporting our customers’ human

ambitions by enriching every moment with new narratives.

Campaign :

HSBC X Apple Pay

Agency :

JWT HK

Creative :

Pan Wang, Jann Yu

Director & Production:

Alfred @OffLoHi